PRESS RELEASES

Munich – BayernLB is focusing on innovations and expanding its expertise in the field of Virtual Reality (VR). After a successful exploration phase, the bank is now intensifying its collaboration with the enterprise metaverse platform RAUM. The goal is to use immersive technologies specifically in consulting, sales, and customer interaction. BayernLB is convinced that experiences and simulations in the metaverse will play an increasingly important role in planning processes, investment decisions, and strategic projects in the future.

In the coming months, interested customers will be invited to gain experience with immersive formats together with bank employees under a VR headset and to exchange ideas on this.

“Virtual reality is not an end in itself or a technology experiment for us. We are building targeted expertise to introduce our customers to advanced technologies and to jointly develop new forms of interaction and decision-making,” explains Jürgen Michels – Chief Economist and Head of Research at BayernLB.

BayernLB intends to share the experiences gained to support even more companies in goal- and result-oriented handling of immersive technology. Planned are, among other things, an additional research format in VR and an immersive product showroom.

By expanding its VR expertise, BayernLB underlines its claim to accompany customers not only financially but also technologically into the future.

“Innovation for us does not mean chasing trends. Innovation means understanding relevant technologies early, testing them in a structured way, and making them usable in a responsible manner,” says Jürgen Michels.

For implementation, BayernLB relies on RAUM as a secure, GDPR-compliant enterprise metaverse platform.

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About BayernLB
BayernLB is an internationally active commercial bank headquartered in Munich. As a specialized bank, it focuses on demanding corporate customers, real estate and project financing, as well as supporting public institutions. Innovation, sustainability, and long-term partnerships are at the core of its activities.

About RAUM
RAUM is an enterprise metaverse platform for virtual collaboration, training, and immersive business applications. The platform enables realistic interaction in three-dimensional environments and combines productive work with emotional presence.
With a non-user-based licensing model, GDPR-compliant hosting in Germany, and specially developed business environments, RAUM supports companies in using virtual spaces strategically, scalably, and sustainably.